Integration

Pravus Prime · 02-25-2016, 02:59 AM

Quote:

Originally Posted by juggernaut209

Hell, they barely even make Legends for the MCU movies. I find their resistance to produce movie figures baffling. Civil War has the most expansive 6” movie figure count for an MCU movie, but they are sprinkled throughout two waves and several store exclusives. We’ve been lucky to get a main character or two, and for a lot of MCU movies they were Walmart exclusive (Iron Man 2, Thor, Captain America, The Avengers…). And the only 6” villains I can remember are the Walmart Exclusive Loki and BAF Ultron.

It's the venders, not Hasbro that's playing a big role. The stores were quite verbal in not wanting Avengers merchandise to the point there were articles in newspapers about it at the time.

Quote:

Originally Posted by TheMattMan095

Idk why but it seems like the last time we got a big selection for figures from a Marvel movie was Spiderman 2. Idk wtf happened after that, but I suspect it has something to do with Toybiz going out of business. (RIP)

Spiderman 3 happened. The movie didn't do well, wasn't received well, and the toy line was a multi-million dollar loss all around. Then after Green Lantern bombed in every way possible, superhero movie toys practically became radioactive in the minds of most venders and their purchasers, which partly fed into the lack of merchandise even to this day.

They don't want to take the chance that they'll have pegs of unsaleable product on a loss leader when shelf space is so vital. So when you've got a string of proven failures, it makes them very unwilling to risk the order again in the future and those purchasers are reported to have very long memories.

Remember, Hasbro doesn't make their product for us to buy, they sell it to stores, the stores determine what we get, which we help prove them right or not by buying. Heck, until not that long ago it was illegal for any company like Hasbro to sell direct to the customer, so both the consumer and the creator was dependent on the purchaser to even get the product made. The market is changing and we have a lot more options and our voice is far better heard, but it's still not that far removed from how it was done for the last few decades just due to the quantity of sales the market 6 (or 12) do.

So these few and far between movie figures are probably the best they can do. Do you really think Hasbro just doesn't want to make all the Avengers from a mega-blockbuster movie and sell them all to you?

02-25-2016, 02:59 AM	#30
Pravus Prime Wielding Mjolnir! Join Date: Oct 2011 Posts: 383	Quote: Originally Posted by juggernaut209 Hell, they barely even make Legends for the MCU movies. I find their resistance to produce movie figures baffling. Civil War has the most expansive 6” movie figure count for an MCU movie, but they are sprinkled throughout two waves and several store exclusives. We’ve been lucky to get a main character or two, and for a lot of MCU movies they were Walmart exclusive (Iron Man 2, Thor, Captain America, The Avengers…). And the only 6” villains I can remember are the Walmart Exclusive Loki and BAF Ultron. It's the venders, not Hasbro that's playing a big role. The stores were quite verbal in not wanting Avengers merchandise to the point there were articles in newspapers about it at the time. Quote: Originally Posted by TheMattMan095 Idk why but it seems like the last time we got a big selection for figures from a Marvel movie was Spiderman 2. Idk wtf happened after that, but I suspect it has something to do with Toybiz going out of business. (RIP) Spiderman 3 happened. The movie didn't do well, wasn't received well, and the toy line was a multi-million dollar loss all around. Then after Green Lantern bombed in every way possible, superhero movie toys practically became radioactive in the minds of most venders and their purchasers, which partly fed into the lack of merchandise even to this day. They don't want to take the chance that they'll have pegs of unsaleable product on a loss leader when shelf space is so vital. So when you've got a string of proven failures, it makes them very unwilling to risk the order again in the future and those purchasers are reported to have very long memories. Remember, Hasbro doesn't make their product for us to buy, they sell it to stores, the stores determine what we get, which we help prove them right or not by buying. Heck, until not that long ago it was illegal for any company like Hasbro to sell direct to the customer, so both the consumer and the creator was dependent on the purchaser to even get the product made. The market is changing and we have a lot more options and our voice is far better heard, but it's still not that far removed from how it was done for the last few decades just due to the quantity of sales the market 6 (or 12) do. So these few and far between movie figures are probably the best they can do. Do you really think Hasbro just doesn't want to make all the Avengers from a mega-blockbuster movie and sell them all to you? __________________