[En Sabah Nerd]

Quote:

Originally Posted by Gmonkey2k

What loophole?

Mattel holds master toy rights for pretty much everything DC, they have a say in what other companies are allowed to do and typically only allow for stuff that isn't considered direct competition. It appears DCC is the exception but this would be because they are DC. NECA was able to release their 7" DC movie figures because they worked with WB and were able to label the figures as something along the lines of promotional items. The intended deal (which TRU chose not to follow exactly but that was their decision) was that you'd buy the DVD and the figure was your bonus. This worked around Mattel's position since they weren't technically being sold as just toys and thus weren't competition. If NECA on their own had just decided to make a line of 7" DC figures then they would be open to legal repercussions. I'm fairly sure there are a bunch of smaller details like number of figures produced that also played into the whole deal but at the end of the day NECA was able to produce figures that they would normally never be allowed to.

The point I was initially making is that unless Fox goes to NECA or provides some kind of similar promotion then NECA doesn't have permission to make 7" Marvel figures.