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Quote:

Originally Posted by Pravus Prime

Spiderman 3 happened. The movie didn't do well, wasn't received well, and the toy line was a multi-million dollar loss all around. Then after Green Lantern bombed in every way possible, superhero movie toys practically became radioactive in the minds of most venders and their purchasers, which partly fed into the lack of merchandise even to this day.

Um... SM3 was a commercial success. It made the most money of the Maguire movies and the toys sold pretty well. Critically, it was panned, and some butthurt fans complained about it, but overall, MOST people enjoyed it.

The movies that killed a lot of the superhero toy market was Ironman 2 & 3, since there wasn't a huge change in cast, therefore the toys looked the same, and the batman films. Companies love movie-tie in product when it's new and different. Not so much when it's the same thing over and over.

The other thing killing the action figure industry is the fact kids don't want toys anymore. They want ipods. They want Nintendo DS. You go to TRU and you see more middle-aged neckbeards than you see 8 year olds.

As a parent, I try to buy my boys action figures all the time, so they have SOME exposure to classic inventive imagination.