[Joe Moore]

Quote:

Originally Posted by LordMudd

Have you ever been to a store where they wanted your zip code or phone number and wondered why? Years ago when they first started doing this a checker at TRU ask for my zip code. I asked her why. She said it was to determine where their customers were so they would know where to build new stores. I said you need to work on fixing and maintaining the stores you have.


This applies to Mattel as well.

CCC.

The reason they ask for your phone number is that they use it to build a marketing profile. They use it internally and sell/share that info to 3rd parties and their marketing partners. Those 3rd parties collect that info from thousands of locations, combine all the data and then sell it themselves.