[Lionheart]

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realistically it is not.and it shows when you compare both lines.there are many reasons why this is so and one of those reasons is people not wanting to pay the prices asked today,we have all seen it rise,but for a few dollars/euro extra you can get a 6" with a ton of accessories.

They have reduced the quality of the MU figures by cheapening the plastic and cutting back on artic / accessories, yet the price went up. At the same time they kept the price of Legends low and gave tons of bang for the buck. If Legends were priced like MU they should be $40-50 - but they aren't. I still think MU is being squeezed for maximum profitability, and Legends is being treated as a premium line with costs being offset by increased profit margins on MU.

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but seeing as for 20 dollars you get a decent articulated figure with tons of accessories and a baf part it doesnt seem so bad.but for 13 you get a joe sized fig with mediocre articulation and no accessories?thats why the other line has snowballed in the past 3 years.

The 'value' of Legends is coming at the expense of MU being less value for money - not despite it.

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but i have seen a lot of universe collectors go over to legends in the past couple of years,its a continuing trend.

It's pretty much what Dwight wanted isn't it? He's in charge of Marvel at Hasbro. It's win-win for him: If MU keeps selling enough then he can use the larger profit margin to subsidise Legends, but if enough people ditch MU and switch to Legends he can point to increasing sales as evidence of fan demand.

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Yeah something just doesn't add up.

It really doesn't. I'd like to be a Human-Fly on the wall at a Hasbro meeting...