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Pravus Prime · 07-27-2016, 08:37 PM

Quote:

Originally Posted by DarkToyLord

3. I bought Beetle(??) today..from the Ultimate Green Goblin wave. HOW COME his (and i've seen this on other figures back when i wasn't collecting Legends) name isn't on the package ANYWHERE. ???
It says like "deadliest foes" or something like that. What was(is) the purpose of releasing a figure without his/her name on the package?

Quote:

Originally Posted by richaveli83

3. I don't know why they do it to be honest. They never did it with Toybiz and the early years of Hasbro's legends. I didn't start seeing it until they started making legends again in 2012/2013. One thing I also don't understand is why for some figures they list it as "Marvel's" and the character name. DC or other comic companies don't have that many characters that share the same name with Marvel so what's up with that?

Mostly because you're not thinking big enough. Copyright and toys don't just compete between Marvel and DC, but every toy in every market that Hasbro is releasing the figures in, they have to have a label on the box that identifies the product uniquely. Marvels Deadliest Foes is something that isn't going to have competition against any other product on the market. Beetle and Boomerang are.

The more generic the name, the harder it is to label it as such. Years ago they could get away with it; G1 Transformers had Jazz, but nowadays that's not a copyrightable name for your product, hence Specialist Jazz, or Autobot Jazz, that combination of words is what they can use.

Secondly, because sometimes figures share BAF parts or can be swapped in a case, they make 2 character packaging to use with either figure, if you notice Beetle shares boxing with Boomerang. They tell parents/grandparents/kids the important part, that they are spider-man villains. Collectors already know who they're getting or are getting them all anyway to create the BAF, and it also eliminates waste on packaging as when you look at a case, the big names get their own box at two to a case, the lesser characters get shared boxing for the same number of different printed boxes per case (1 each, so two to a case). That way every case uses the same number of boxes; they don't have to have half production runs at a higher cost to create a series of boxes for a bunch of lesser characters who are one per case. So it's also a cost saving measure.

07-27-2016, 08:37 PM	#19106
Pravus Prime Wielding Mjolnir! Join Date: Oct 2011 Posts: 383	Quote: Originally Posted by DarkToyLord 3. I bought Beetle(??) today..from the Ultimate Green Goblin wave. HOW COME his (and i've seen this on other figures back when i wasn't collecting Legends) name isn't on the package ANYWHERE. ??? It says like "deadliest foes" or something like that. What was(is) the purpose of releasing a figure without his/her name on the package? Quote: Originally Posted by richaveli83 3. I don't know why they do it to be honest. They never did it with Toybiz and the early years of Hasbro's legends. I didn't start seeing it until they started making legends again in 2012/2013. One thing I also don't understand is why for some figures they list it as "Marvel's" and the character name. DC or other comic companies don't have that many characters that share the same name with Marvel so what's up with that? Mostly because you're not thinking big enough. Copyright and toys don't just compete between Marvel and DC, but every toy in every market that Hasbro is releasing the figures in, they have to have a label on the box that identifies the product uniquely. Marvels Deadliest Foes is something that isn't going to have competition against any other product on the market. Beetle and Boomerang are. The more generic the name, the harder it is to label it as such. Years ago they could get away with it; G1 Transformers had Jazz, but nowadays that's not a copyrightable name for your product, hence Specialist Jazz, or Autobot Jazz, that combination of words is what they can use. Secondly, because sometimes figures share BAF parts or can be swapped in a case, they make 2 character packaging to use with either figure, if you notice Beetle shares boxing with Boomerang. They tell parents/grandparents/kids the important part, that they are spider-man villains. Collectors already know who they're getting or are getting them all anyway to create the BAF, and it also eliminates waste on packaging as when you look at a case, the big names get their own box at two to a case, the lesser characters get shared boxing for the same number of different printed boxes per case (1 each, so two to a case). That way every case uses the same number of boxes; they don't have to have half production runs at a higher cost to create a series of boxes for a bunch of lesser characters who are one per case. So it's also a cost saving measure. __________________ Last edited by Pravus Prime; 07-27-2016 at 08:39 PM..