Integration

trebleshot · 09-01-2010, 07:51 PM

Quote:

Originally Posted by gpmartin414

It's not true to say we're only 10% of MU's base. Not true at all. Marvel and DC comic figures are bought by mainly older adult males. Mattel has finally admitted that by putting "adult collectible" on DCUC packaging. Kids buy Ben 10 figures and maybe a Spider-Man here or there; collectors buy every MU figure, variant and exclusive -- and sometimes buy two sets!

Just because Mattel decides to advertise a line as an Adult Collectible does not mean that Marvel Universe is a Collector-only line too. It doesn't even mean that only adults buy DCUC figures, nor does it even address the fact that you're comparing apples and oranges.

And you have no idea what the majority of kids (or their parents) buy any more than I do. My earlier statements are based on interviews given by actual Hasbro staff regarding their business/marketing strategies and estimates of their sales demographics.

Not to mention that when I said we as collectors make up about 10%, I was referring to TOY sales. I also said that for certain lines the percentages might be different. Who knows, I will freely admit that MU could be as high as 15%, and in another 10-15 years it could go even higher.

By the way, not all collectors buy every single figure, variant, boxed set and exclusive released in MU (let alone two of each), so please don't use exaggerated phrasing like that. I would even venture to say that there are more kids, parents and casual collectors buying Marvel and DC toys than the "hardcore" collectors who buy Marvel and DC.

I've seen several posts in multiple threads about how Arkers will only buy a couple from one wave and some of another wave, but specifically pass on others. For every two or three posts of that, I see maybe one or two from a completist. And I'm not saying Toyark is the Litmus test for collector trends, but I have seen the same kind of trends on other sites regardless of the IP or toy line.

I'm an adult collector, but far from a completist. But I do know a lot of kids who attend my daughter's daycare and they own several MU toys.....

09-01-2010, 07:51 PM	#8
trebleshot Dark Lord of the 'Ark Join Date: Oct 2008 Location: Ohio Posts: 8,224	Quote: Originally Posted by gpmartin414 It's not true to say we're only 10% of MU's base. Not true at all. Marvel and DC comic figures are bought by mainly older adult males. Mattel has finally admitted that by putting "adult collectible" on DCUC packaging. Kids buy Ben 10 figures and maybe a Spider-Man here or there; collectors buy every MU figure, variant and exclusive -- and sometimes buy two sets! Just because Mattel decides to advertise a line as an Adult Collectible does not mean that Marvel Universe is a Collector-only line too. It doesn't even mean that only adults buy DCUC figures, nor does it even address the fact that you're comparing apples and oranges. And you have no idea what the majority of kids (or their parents) buy any more than I do. My earlier statements are based on interviews given by actual Hasbro staff regarding their business/marketing strategies and estimates of their sales demographics. Not to mention that when I said we as collectors make up about 10%, I was referring to TOY sales. I also said that for certain lines the percentages might be different. Who knows, I will freely admit that MU could be as high as 15%, and in another 10-15 years it could go even higher. By the way, not all collectors buy every single figure, variant, boxed set and exclusive released in MU (let alone two of each), so please don't use exaggerated phrasing like that. I would even venture to say that there are more kids, parents and casual collectors buying Marvel and DC toys than the "hardcore" collectors who buy Marvel and DC. I've seen several posts in multiple threads about how Arkers will only buy a couple from one wave and some of another wave, but specifically pass on others. For every two or three posts of that, I see maybe one or two from a completist. And I'm not saying Toyark is the Litmus test for collector trends, but I have seen the same kind of trends on other sites regardless of the IP or toy line. I'm an adult collector, but far from a completist. But I do know a lot of kids who attend my daughter's daycare and they own several MU toys..... __________________ Last edited by trebleshot; 09-01-2010 at 07:53 PM..