[Snowflakian]

Quote:

Originally Posted by CasualCollector

So I guess rumors of them having to release Spidey in packs was bull, and I am glad that's the case. Hopefully they will have a more accurate Tom Holland Spidey with head sculpt.... that will be hard as hell to find lol

They never "had to."
Marketing was why. They "had to" in the sense that if they did release one in the civil war line, that's less units moved for this toyline potentially. So it was better to sell him in a set, to dedicate real resources to his real line later as we're seeing now.

Hasbro has the master toy license for marvel including movies. That includes Sony movies. The way budgets are distributed per line, characters take priority based on who they can cover later. With his own line coming, there was no need to waste the budget on him then. Instead it was better to focus on other characters. This line is directly about Spider-man, so of course he's factored into the budget for the best sales push.

There was never any 'contractual mandate' on why, and always was because of resources and where the budget can do the most good for the figure line.