[Snowflakian]

Quote:

Originally Posted by hasbroherofan

Iron Man only being in a two-pack, eh? Is this a case similar to the rights issues that kept Spidey in combo packs in Civil War? That Avengers characters can't be released for the toy lines based on Sony movies unless it's in a combo pack?

It's because he's in the movie but has endless amounts of figures already available from other movies, as well as will have plenty more in future movies, but he does still move product, so two pack is the best way to without having him take up a slot in the normal line that can be used for someone else. Plus it's an easy appeal to shoppers buying for kids.

On the Toy side. Hasbro has the master license for figures(except construction toys!). The sony deal doesn't impact this. Only toy marketing does. An ironman/spidey two pack during a movie that has them both is smart marketing, and leaves room open in the Legends line without having to do yet another Ironman repaint.

So let's stop with that false narrative of the toys are impacted by the Sony Marvel deal. Hasbro had the rights for this spider-man's film line for a while, and that includes all characters in it.

Civil War only had a multipack legends figure because there was no point in wasting the budget on a new sculpt single carded with Homecoming this close(where the whole budget is dedicated to spider-man). The same as there's no point in wasting budget on a new ironman figure or even a slot for him in a legends wave this close to Infinity war and this close to after Civil War.

It's marketing, plain and simple. The multi-packs will sell because of being the two stars of the movie paired together, but single carded is more collector-centric and collector's will pass on Ironman whereas parents and other adults may not because it's perfect gift fodder for kids from how high profile the two pack is.

Actor/Actress likeness rights are a different concern. Usually masked characters can semi-sorta side-step that, but even so, that's a per character basis not as a line as a whole.

There is no 'forced separation' of lines on spider-man to avengers on the studio side. It's strictly on the toy marketing side.