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Thread: AVATAR Movie Toys why did they fail?
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Old 09-18-2010, 09:43 PM   #12
Shin Densetsu
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This is a line that had the potential to do good because the movie kicked ass, something it shared with another failure in toy aisles; the 2009 Star Trek line. Unfortunately, the toys looked cheap and Mattel banked on their 3D gimmick with the i-Tags or whatever they were called. It seems like those tags increased the price as opposed to the figures, because the figures had bland paint apps.

Did I want toys from the movie? Hell yes, just not the ones that were eventually released. The RDA had some kick ass equipment that would not only look good with my Joes, but looked good by themselves.

I heard that there will be sequels and hopefully Mattel steps their game up. As it stands, the only toys I would buy from the current line are the Movie Masters. The creatures had potential but the toys ended up looking like those cheap vinyl animal toys at TRU near the educational toys section.
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