[Lionheart]

Quote:

Han Solo's 6 inch "vintage" carded figures are hard to find. He's been released multiple times before, in boxed form. Now he's on a cheap "vintage" card, the same Solo figure is selling well. Collectors laugh about why he's selling. It's because of a thin cheap card. That "vintage" feel has value. We can do the same. Millenials by the millions, grew up on '90s Toybiz figures, and still geek out on nerd subculture. It can help keep this great toyline alive.

People are trying to collect the original Star Wars characters in their best form. The original Black Solo (like R2) had sold out, so he was the in-demand one. Obi, Luke, Leia, Threepio - had all been released within a year of the vintage card reissues. The vintage cards aren't any more cheap than the regular boxes, they would cost as much to make and take up a lot more room when shipping and being displayed - this is something retailers really don't like. They'll accept it for a short period during an anniversary of one of the biggest toylines of all time, but not as standard. Millennials aren't the target market for toys - Gen X are. Look, if they want to issue the figures on a different coloured cardback - great. But they know as well as we do that it wouldn't sell the line if the figures aren't in demand. If it gets more figures released - great - I'd love to be proved wrong.