Integration

Super Joe · 06-11-2017, 09:42 AM

Quote:

Originally Posted by Lionheart

That means the 'Toybiz' strategy might work. What confuses me though, is that the stuff Millenials grew up with - Toybiz Superhero's, just doesn't seem to be in demand.

The "Toybiz" card strategy can re-kindle a long forgotten demand. Millennial demand exist. It's just hidden, in plain sight. Ever saw Comic-Con? A bulk of female cosplayers are Millennials. When I buy action figures, sometimes young female cashiers stop, stare, and say the figures are "cool." Conversations follow, with their fond childhood memories usually of 1990s X-Men toons or toys.

So all 3.75" carded toys should mutate to a "vintage" design to attract a greater demographic. Print a more retro "Supply" to re-kindle their "Demand" / interest. It'll be interesting to see new figures (Jewel, AoA Magneto, Hydra Cap) on a "vintage" cardback. One reviewer on Amazon said the "package is so nice you almost want to not open it." The poor reviewer / potential Millennial, now has to buy doubles! That's twice-as-good for Hasbro business. Good for the line's continuing existence. Good for all, each generation.

06-11-2017, 09:42 AM	#29370
Super Joe Join Date: Feb 2012 Posts: 1,285	Quote: Originally Posted by Lionheart That means the 'Toybiz' strategy might work. What confuses me though, is that the stuff Millenials grew up with - Toybiz Superhero's, just doesn't seem to be in demand. The "Toybiz" card strategy can re-kindle a long forgotten demand. Millennial demand exist. It's just hidden, in plain sight. Ever saw Comic-Con? A bulk of female cosplayers are Millennials. When I buy action figures, sometimes young female cashiers stop, stare, and say the figures are "cool." Conversations follow, with their fond childhood memories usually of 1990s X-Men toons or toys. So all 3.75" carded toys should mutate to a "vintage" design to attract a greater demographic. Print a more retro "Supply" to re-kindle their "Demand" / interest. It'll be interesting to see new figures (Jewel, AoA Magneto, Hydra Cap) on a "vintage" cardback. One reviewer on Amazon said the "package is so nice you almost want to not open it." The poor reviewer / potential Millennial, now has to buy doubles! That's twice-as-good for Hasbro business. Good for the line's continuing existence. Good for all, each generation. Last edited by Super Joe; 06-11-2017 at 10:08 AM..