[Lionheart]

Quote:

Superjoe wins the debate.
it amazes me on this thread how much some people have to back up what they are saying with research and articles only to get a quick dismissal and another subject tossed in to disagree about.
As for me, I miss the MU card art and being a millennial myself, I would love the old toy biz card art.

I wasn't trying to win anything - just offer my opinion. And I wasn't dismissing him, I just didn't necessarily agree with the contention that new card art + Millennials = more sales for 4 inch figures. Like I also said; I would be happy to be wrong about that. And you're right, he had a good link for how Millennials spend more money on toys, but the article specified things like 'Lego'. He also said cosplayers were proof of this, which I disagree with since nerd culture is popular culture right now, and being young and hot has always been reason enough to dress up, which doesn't equate to toy sales. He also gave an anecdote about 'young female cashiers' commenting on the toys he buys with their 'fond childhood memories usually of 1990s X-Men toons or toys', and I pointed out they would have to be about 30 to have grown up with those things, and even if they were, that was not a time in which girls actually gave a fig about superhero's or superhero toys. You may think that's irrelevant, but I was making the larger point that there is a split between what interests / influenced Gen X'ers and Millennials, and that there is even a split in different ages of Millennials as to what influenced them growing up - which I think is a relevant point.

But regardless of what I said above, and regardless of whether anyone agrees. If re-branding in retro cards got us more figures - great. And if the figures sold well - even better.