[Lionheart]

Quote:

Plus, I think a lot of the decline of our scale has to do with the movie lines of 2010-2014.... Iron Man after Iron Man and Cap after Cap and hoards of Thor figures. Then Avengers came and just more of the same.

It's true, there was a point where it just seemed to be over saturated with 4 inch. Some of the movie figs were just variants that had nothing to do with the movies (Iron Man, Cap). There was a point where we had Iron Man, Thor, Captain America, Avengers, MU all on shelves at the same time. And many of the first waves would pegwarm and then be clearanced, making the follow up waves harder to find because retailers didn't want them.

The over saturation was definitely a mistake, but when they 're-branded' along with a reduction in artic (works for some figs), reduction in accessories, and hike in price. That's when people started to bail - and it happened at the same time as the Legends line was re-launched at bargain prices. Remember that when they re-branded they claimed it was so retailers would understand the line better and be more likely to stock the figures, yet the same thing happened that had been happening for years; 1 wave appears in a lot of places, the next appears almost nowhere - rinse and repeat. The re-branding did literally nothing, other than cost more for 'simpler' figures.