[scottmurdock]

^
^ Hear, hear. As funny as this may sound the first thing that drew me in to the Marvel Universe line is the artwork on the packaging. Since I do collect MOC as well as loose figures I think I'd be more likely to purchase a product if I can see myself displaying it. Case in point SDCC Galactus...pricier than the Galactus & Surfer set but once you look at the artwork on the box you simply can't resist it. The generic packaging on DCIH just doesn't cut it for me, I usually buy my favorite characters, pop them open and discard the packaging whereas I'll buy two (or more) of the same Marvel Universe character, one to open and one to display MOC.