[bskcase51]

Here is the bottom line for me: the line was almost unappealing.

It is a simple answer that needs a little more explanation. A friend bought a few figures for his son (They were super cheat at a Family Dollar), so I got to see and play around with a few of them.

The toys themselves are not bad. I found them to be sturdy and well put together. The thing I noticed was that they all really just looked alike. I couldn't tell one blue guy from another blue guy. There was no real distinction between the characters. Avatar Jake Sulley figure looked like every other blue guy.

Another thing that was bad was the packaging. No matter what, people do want to see what they are buying. I can imagine the MOC collectors stayed away because it's really just a box. Also the box looks like it could have cookies or snacks in it more than a toy.

There are more reasons, but I think these two were the biggest.