[jwyss234]

Smaller company was how they were describing themselves in the video. Just to be clear the money DC Entertainment makes off of toys comes from Mattel, not DC Collectibles. Mattel holds the master license for DC toys and their products are in most physical retail stores across the country while DC Collectibles is limited to comic shops. While both companies have an even chance at online stores like Amazon or BBTS, the sales numbers for Mattel's DC toys will always dwarf the sales numbers for DC Collectibles at physical retail stores. After all, there's a Walmart in just about every town whereas a comic shop will be harder to find. You can turn your nose up at all of the role playing masks and weapons, the cheap basic figures, the Wonder Woman Barbie dolls, or even the DC Multiverse figures. But they're easy for parents to buy and bring in the money for DC. Since DC Collectibles has a limited market, they have to make sure that what they produce sells.

One other thing that needs to be cleared up is the money. DC Collectibles is a part of DC Entertainment. All of the money DCE makes from their different divisions (movies, tv, comics, toys) is distributed throughout the company. It's not in some big pot for any manager to help themselves to. While they can move funds to where they are needed, each division is expected to support itself. This means DC Collectibles is largely responsible for making sound decisions that will result in profits. If DC Entertainment felt that they were losing too much money on DCC, they could shut down that part of the business. Mattel holds the master toy license so it's not like they are depriving fans of DC figures.