[Jay West]

Quote:

Originally Posted by Exodus

I wonder if Hasbro let Joe die out because the movie didn't do so well or something? And are concentrating more on their other cash cow Transformers....

I think Hasbro put a ton of their eggs in the GI Joe movie basket. I'm not sure if there was really a plan B. If I recall, GI Joe Renegades was cancelled due to pressure from Paramount or Hasbro believing there where some similarities with Retaliation. The head Renegades writer basically said as much in an interview. While Renegades had a very unique take on Joe, it was well done and actually did fairly well considering it was on a channel that most everyone other than Hasbro knew was going to die. Hasbro let Paramount have a great deal of control over the life of Joe and Paramount delivered two mediocre products that essentially killed Joe especially since it seems fairly clear Hasbro had no plan B if the movies failed. I mean they own one of the most famous toy lines of all time and can't figure our how to make money off of it. It is kinda sad. Sure Transformers makes tons of money, but there is no reason Joe can't either. If it was a licensed product like Marvel or Star Wars then there would be an elevated success level. But as the owners of the property there has to be a way they can make money off of the property.