[ukmu]

After some research I disco that HASBRO is a 8% shareholder in Paramount Pictures. That is a HUGE stake in VIACOM the parent corporation. And according to Wikipedia it generates $3.7B annual revenue off a yearly operating income of just $219M. Lots of money in that partnership and Star Trek could easily fit into the scheme and the deal worked out amongst powerful friends in a round of golf most likely.

Also Tuesday fun fact: Marvel once owned the copyrights to the word "ZOMBIE" but sold it off in the sixties. It has since fallen under public domain and can used freely.

YouTube hype? Name three Marvel 3.75" tubers that are still active... I will wait. Point is we are small, like our figures. The six community is massive and sales are through the roof. The new Legends 6" is one of their best hits of all time, in action figures. You have to remember, action figures are a very SMALL part of HASBRO. I forget the actual number, but I have linked it before along with charts and graphs, the kind that make Kernel tingle. It is something 6% to maybe 8% of their turnover. NERF, Monopoly and believe it or not, Mr. Potato head make up over 60% of their profits. We, as Marvel 3.75% buyers, don't equate to half of a half of a half of a percent to them. And all of us did not acquire 100% of our collection by buying at retail from their accounts. Sad but true, we don't matter. Six is strong, deny if you want but numbers don't lie. They will sell more Monoply set for a higher revenue in December than the entire lifespan of MU. We think we are unique and import snowflakes, truth is we are just dust on the moon. We don't matter.... Sad but true. Also, Stall is just a suit and a designer, as pointed out his boss his Jesse Falcon. He answers to Disney/Marvel and says yes or no to Stall. It is all a numbers game... we are $0.00000078 that is our number. That is mathematically our contribution to every $100 shareholder dividend.

Sorry if this sounds bleak, just a reality check. 12 youtubers without a combined 100k sub base isn't going to change that. 3,000 people (many repeaters in the respective lines) buyers on kickstarter aren't going to convince them to fill every Wal-Mart and TESCO world wide.The margins simply aren't there for our line. We can justify to each why it makes sense, but trust me Disney and HASBRO have very very very smart financial wizards and they say otherwise. The ride is over. Our Sun has set, doesn't mean you have to like it but false hope is dangerous. Time to face facts.

We may get a few more two packs and an occasional surprise trickle down economics figure a year, but if they were "actively seeking new markets" then we would have seen an exclusive at SDCC. We didn't though, and smart money says we won't next year either. Light at the end of the tunnel though, EVERYTHING is cyclical. Even bellbottoms will be cool again. 5 to 8 years maybe they reboot and relaunch once the six inch has neared its life cycles end. We had a good run my friends. We have over 500 characters in our scale!!!! That is amazing! We did it! We saw it to the end.... be proud not sad.