[Prem1x]

Quote:

Originally Posted by K Dubious

I am actually fine with price as long as you get what you pay for!

There's a lot of discussion on price. I knew that would be a hot topic. But it seems the majority is okay at somewhere around $13. We just want the product was AS GOOD as what Legends gets. Maybe there's room for a cheaper price point?

Quote:

Originally Posted by Jay West

I still think the current kids line should shift to 3.75 or 4 inch at it's current price. A decent sculpted 5-9 POA action figure line depending on the figure. Have playsets and vehicles for that. Also have an higher end collectors line that produces about 10 figures a year. The high end only collectors get their 10 figures. The I'll buy anything 3.75 can supplement the high end line with select figures and playsets from the child's 3.75 line.

This is exactly what I was thinking over the weekend. Shift the $8 5" 5-POA cartoon figures down scale to 4". Then have $13 MU and $7.50 cartoon figures that can play together. The 5-POA cartoon figures could fit into most MU-scaled vehicles. But primarily they would be for checkout lanes and discount stores and pull buyers into the more expensive product.

I think this really helps with the whole line's playability, which should be foremost in mind.

Quote:

Originally Posted by MUfan97

Stick to a 3 wave a year thing for the first 2 years. 6 figures a wave, all in minimalist packaging(I'm talking Star Wars Vintage collection minimal). Card art must be bright and colorful, ditch black all together, as it makes your product blend in on the shelf. You need to grab people's attention with this line, and thus you need it to pop.

I agree with the packaging comments. Original MU packaging was great. I *think* it was good against figure-swap-fraud. Didn't see a whole lot. It also packed into smaller freight boxes. Shipping smaller things is cheaper!

I also agree that waves of singles shouldn't flood the pegs. However, my thoughts are to supplement it with vehicles, deluxe boxes (i.e 2-packs at this price point), and playsets. From the top pegs to the bottom big box shelf should have an MU presence.

Quote:

Originally Posted by MeLikeJinx

For me yah, but we are talking about viability as retail brand and at the same time competing against the 6" scale. I mean at 14/15 dollars a pop... you can get a bigger and better product of the same character with Legends for only 5 dollars more... don't know how you can overcome that logic by any potential customer deciding which to buy unless you make the 3.75" scale fig cheaper.

This is true. That's why I feel MU has to be the line with vehicles, playsets, and a theme to pull kids in. It shouldn't be just another "collect all your favorite figures from the comics" line. Make buyers excited to pit all their good guys vs all their bad guys. 4" shouldn't just cater to older guys lining up their purchases on shelves.

But definitely there will be some overlap. I'd let 6" have all the movie-based figures to mix into their waves. I think we need to come up with more ways to differentiate the two lines. Both 4" and 6" collectors want artic, paint, accessories, and quality product. Its a problem.

Quote:

Originally Posted by LordMudd

A proper Helicarrier should be done like the Flagg. It will never be but that is how it should be. Point is, if you did a proper Flagg size Helicarrier for 6", ignoring how much space it would take up, how many people would actually be able to afford it?.

No one. Plus, like you said, its a HUGE coffee table. No room for it. Though, I think if you broke a Helicarrier into pieces, with appropriate playability in each set, like a deck/gun playset with parts that Hulk-smash, a con-tower command center playset, a bunks/prison playset with infiltration area, then you could build a full-sized helicarrier with the connecting playsets.

Quote:

Originally Posted by ukmu

I'm ok at 15 if it has all that 6" offers. I prefer the smaller scale versus the larger. 13-15 sounds fair.

Articulation. 19 points minimim

Watch the sizes! The end of Marvel 3.75" was getting about 1/15 scale as some were HUGE...

I shortened your quote but all great points. Yes, the scale creep is getting out of hand already. The new 4" MI/ML tool that are too tall should be scrapped or only used for really tall characters. Getting bigger is good for paint apps and joints but it makes vehicles tougher to do and soon you'd be better off buying 6".

Quote:

Originally Posted by kostej

...how it is possible that we did not get major movie villains like Malekith, Ronan, Kaecilius, Yellowjacket...? What was Hasbro thinking? ... For the love of god please permit shipping to Europe. Learn from LEGO company.

IMHO what could work:
- 2-packs - they are smaller, 20USD price is fantastic - kids can play their stories just with one box purchased. 2-packs offer lots of possibilities - hero vs. villain themes (Thor/Loki), thematical packs (Iceman/Blizzard), different forms pack (Hulk/Banner, Emma Frost normal/diamond), generations pack (Captain Marvel/Kamala, Hawkeye/Hawkeye) etc...
- vehicles - motorcycles, Kang's chair, Deadpool's chimichanga van, Punisher's van, S.H.I.E.L.D. cars, Lola car, Fantasticar, Milano spaceship, Quinjet, X-Men Blackbird
- giant figures - usable both for ML and MU collectors - Kree sentry, Goliath, Giant Man, Titan, Stature, Devil Dinosaur, Venom T-rex...

I love you, kostej

Quote:

Originally Posted by Kernel

I would not mind if they cross marketed the figures with a playmation or amiibo style base.... treat the 3.75" line with at least half the respect and care of the 6" line lol

This is something to look at for sure. Either a step up from SHIELD cards that unlock MMORPG characters or maybe these bluetooth bases. But I'm starting to think the bluetooth figure for games fad is dying. Not sure though.

More thoughts.

Theme: Make yearly/bi-annual themes (already discussed), like Avengers v HYDRA, Thanos Attacks! (Cosmic Invasion), X-Men v Brotherhood. You can pull themes from the movies (comic figures only!) but I think its too much to create multiple 4" lines for movies too. Give the 6" figures a wave of movie figures instead. But you have to create a story for the theme and make all the series' figures make sense, like why certain villains in the wave are hired by HYDRA.

A Relaunch will have to redo A-listers (again) that fit the theme. The collector-desired C-listers will be minimal until ball is rolling, probably in vehicles and 2-packs.

Modularization: A mistake that was made early was all the different bucks. MU should be modular with re-usuable torsos, limbs, etc that make characters taller or thinner, etc. It should standardize on best MU-style articulation. I won't fight over thigh-cuts but at least they need wrists and chest-crunch back. Also:

• Flyers have to be able to lookup.
• Fighters have to have a fist.
• Range attackers have to have projection hand-posture and effect(s).