Integration

Joe Moore · 10-17-2017, 09:34 AM

Quote:

Originally Posted by Black Arbor

Well I understand the black and white figure line since they're just repaints of figures they already did, and the black and white statue line sells pretty well for them, but I agree that they shoulda continued the DC movie figures. The 50+ dollar price obviously killed it, and their reasoning that it had to be that high because Mattel has the master license for DC toys reeked of BS. If Mattel sells thier figures for around 20, make yours 30-35, and that'll justify the extra pieces you include. Really hoping NECA is able to do another 7" Toys R Us exclusive wave and have their Batfleck in it...

A master toy license holder (like Mattel) gets to dictate everything with what can and can't be produced and sold by other licensees. While DCC is a subsidiary of DC Comics, the toy rights still default to Mattel and they need to go through them for approval on any product that can be seen (by Mattel) as being a competing item.

We've seen this already with Hasbro and SH Figuarts Marvel items, which have to be sold at the $100 price point in North America. That is why the Bluefin editions always include additional items, so they can get the price in line. We've also seen it with NECA, who has to jump through hoops to do TMNT items and can then only sell them in the US.

Also, the interest seemed very lackluster for the DC Movie items they revealed and the general price point. The market was (and still is) utterly saturated with 6 inch or so collector oriented Batman v Superman items and there's were coming way after. It just made no sense to start with those if they weren't going to be timed to hit retail when the movie was out.

As far as more DC 7" figures from NECA, they've said that the stand alone releases are likely done. they are focusing on the Dark Horse and DC 2-Packs (which have been a licensing nightmare).

10-17-2017, 09:34 AM	#7
Joe Moore Administrator Join Date: Oct 2008 Posts: 34,325	Quote: Originally Posted by Black Arbor Well I understand the black and white figure line since they're just repaints of figures they already did, and the black and white statue line sells pretty well for them, but I agree that they shoulda continued the DC movie figures. The 50+ dollar price obviously killed it, and their reasoning that it had to be that high because Mattel has the master license for DC toys reeked of BS. If Mattel sells thier figures for around 20, make yours 30-35, and that'll justify the extra pieces you include. Really hoping NECA is able to do another 7" Toys R Us exclusive wave and have their Batfleck in it... A master toy license holder (like Mattel) gets to dictate everything with what can and can't be produced and sold by other licensees. While DCC is a subsidiary of DC Comics, the toy rights still default to Mattel and they need to go through them for approval on any product that can be seen (by Mattel) as being a competing item. We've seen this already with Hasbro and SH Figuarts Marvel items, which have to be sold at the $100 price point in North America. That is why the Bluefin editions always include additional items, so they can get the price in line. We've also seen it with NECA, who has to jump through hoops to do TMNT items and can then only sell them in the US. Also, the interest seemed very lackluster for the DC Movie items they revealed and the general price point. The market was (and still is) utterly saturated with 6 inch or so collector oriented Batman v Superman items and there's were coming way after. It just made no sense to start with those if they weren't going to be timed to hit retail when the movie was out. As far as more DC 7" figures from NECA, they've said that the stand alone releases are likely done. they are focusing on the Dark Horse and DC 2-Packs (which have been a licensing nightmare). __________________