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Thread: Marvel Legends Figures: 2012 Redo
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Old 10-13-2010, 04:20 PM   #27
Nexodusrex
Nexodusrex's Avatar
Join Date: Oct 2008
Location: Dayton Ohio
Posts: 1,470
Quote:
Originally Posted by NasalHair View Post
I've been through some of these sites and noone seems to realize the company side of this..

First off Marvel Legends is a toybiz line..
Toybiz merged with marvel at some point, became part of the marvel company

In 2007 marvel entered into a 5 years deal with hasbro to make their toys
at some point they got an extension to 2017 (dont have the details)

When disney bought marvel in 2009 they acquired toybiz also, and renamed the division "Marvel Toys"
Sometime in 2017 Hasbro's deal will be up and most likely Disney will manufacture marvel toys under "Marvel Toys"

Considering hasbro is actually something of a rival of disney in terms of their cartoons and the fact that disney has a long standing relationship with mattel
I have serious doubts they will keep the venture any longer than they have to. So .. I look forward to real marvel legends toys in 2017! made by the renamed toybiz division called Marvel Toys!

hurray for reading!
I'm sorry but theres a lot of inconsistancies in that
Toybiz became Marvel Toys when Hasbro gained the Toy rights back in 2007, and they continued to make toys for TNA Wrestling and that Legends of Comicbooks line

Marvel wasnt purchased by Disney in 2009. The initial conversations were made, but the deal didnt happen untill january 2010. Close but no cigar.

Hasbro also makes toys for Disney. Their products are featured in the Toy Story films, and even does special products for Walt Disney World.

Lastly, Marvel may be a part of Disney, but its its own company. Theres still a high chance that Hasbro will continue to be Marvel's company of choice beyond 2017.
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