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Thread: Marvel Legends Figures: 2012 Redo
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Old 10-13-2010, 04:54 PM   #29
Tarquinius
Tarquinius's Avatar
Join Date: Oct 2009
Location: Maryland
Posts: 1,238
Quote:
Originally Posted by NasalHair View Post
I've been through some of these sites and noone seems to realize the company side of this..

First off Marvel Legends is a toybiz line..
Toybiz merged with marvel at some point, became part of the marvel company

In 2007 marvel entered into a 5 years deal with hasbro to make their toys
at some point they got an extension to 2017 (dont have the details)

When disney bought marvel in 2009 they acquired toybiz also, and renamed the division "Marvel Toys"
Sometime in 2017 Hasbro's deal will be up and most likely Disney will manufacture marvel toys under "Marvel Toys"

Considering hasbro is actually something of a rival of disney in terms of their cartoons and the fact that disney has a long standing relationship with mattel
I have serious doubts they will keep the venture any longer than they have to. So .. I look forward to real marvel legends toys in 2017! made by the renamed toybiz division called Marvel Toys!

hurray for reading!

I do follow your logic and I admit it is possible....but its also very conditional and speculative....

In theory why would Disney even need to move it to Mattel or Hasbro? Like you said Disney has "Marvel Toys" which could easily produce Marvel Legends and Marvel Universe by itself...

But also...what has Marvel Toys been doing? It had a short run of some lesser known comic book figures but from what I can tell....nothing else?

So wouldn't it be in Disney's best interest to leave toy production to a company who is solidified, has a business plan which is seemingly effective both fiscally and to it's customers?

I don't know....you do bring up a very good point though. I just pray no one touches Marvel Universe :-/
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