[ddarko]

Quote:

Originally Posted by Joe Moore

A very, very vocal minority were angry with the film. Box office success like this doesn't just come from people seeing it "just because". The film sustained 3 full outstanding weeks of box office attendance. It's also has solid per theater averages even until last week. That's the type of business you get from repeat viewings.

As an aside, I do have my own problems with the film. I found it flawed but enjoyable. It's about the middle of the pack for my Star Wars rankings.

But lets take Transformers. Almost all the movies have been a box office hit. Are they really good movies? Not really! So imagine the effect a brand name like Star Wars carries with all the fans it has built through the years?

I do not think its surprising that it earned a lot of money for multiple weeks because usually fans do try to avoid spoilers and reviews before going in. Most people I knew had booked tickets for multiple viewings even before the movie had come out. Some of my friends who hated the movie after first viewing it, still ended up going for another viewing hoping that something might make them end up liking the movie.