[Black Arbor]

Quote:

Originally Posted by Joe Moore

Color Tops was meant to be their end all be all for their 7" line. The plan was to use a unified packaging scheme and numbering system to entice fans to but items they normally wouldn't. It didn't quite go as planned, as fans didn't go for it, and many releases went on clearance or sat on shelves.

So they're moving away from the Color Tops branding, and giving each license their own unique branding.

Poor Todd, still thinks we're in that "gotta collect 'em all" mindset (well some of us still are haha) I imagine they didn't do well with the Color Tops name because stores didn't care about the difference between Gears of War, Walking Dead and Assassins Creed, they just knew they had 16 red boxes clogging up shelves so they shouldn't bother to order more :P