[Zorn88]

Quote:

Originally Posted by Iconoclast

Please. DC figure sales aren't even a blip on their radar. Mattel has the #1 selling action figure line in the US and it's got nothing to do with comic books or movies.

What an extremely naive comment.

You cannot deny that Mattel has no idea how to properly distribute their products.

Another Mattel line that exists but actually doesn't is Halo. Halo is a multi billion dollar brand and is even more poorly distributed than DC.

I feel for all the people that lost their jobs and the dramatic decline of a major company, but I hope this shakes them into getting their sh** together.