[Snowflakian]

Quote:

Originally Posted by Iconoclast

Never dried the distribution issues, just that the DC action figures have much of an impact on Matty's financials. WWE is the #1 selling action figure brand in America. And it's not even the leader for Mattel's boys toys. Hot Wheels is. And Hot Wheels numbers don't touch Mattel's girls' toys sales. So acting like an improvement on distribution for a low-impact niche line like DC Multiverse would make an ounce of difference to the financial health of the company is laughable. Action Figures are not a big deal.

Pretty much this. Though if Mattel had better worked on some of the DCEU stuff to fit within certain markets, they might be higher on the list.

Looking at Jurassic World for example, the scale it's in and how well it's doing, it would be smart to consider doing a DCEU line and CW Series line that's comparative to that in cost too(especially because of cross play!). Part of the reason action figures aren't as dominant in the market is because of the cost.

But it's no secret Hot Wheels and Barbie are what keep Mattel afloat. It's always been that way.

And Halo is billion dollar brand, but the figures never really had much of a strong sales market outside of mega construx. The figure line does about as well as other collector game centered things, though the roleplay toys do a little better.

The TRU hit is what's causing this mostly because of the order volume TRU did compared to other outlets. As well as the back debt of TRU not being able to pay the stuff it put on credit so to speak, and the money Mattel used to help bail TRU out now never going to get repaid.