[TimothyR]

Quote:

Originally Posted by Iconoclast

Never dried the distribution issues, just that the DC action figures have much of an impact on Matty's financials. WWE is the #1 selling action figure brand in America. And it's not even the leader for Mattel's boys toys. Hot Wheels is. And Hot Wheels numbers don't touch Mattel's girls' toys sales. So acting like an improvement on distribution for a low-impact niche line like DC Multiverse would make an ounce of difference to the financial health of the company is laughable. Action Figures are not a big deal.

And maybe that’s part of the problem.. perhaps if they put more effort into the line, it could be more popular thus making them more money. But they treat it like a throw away line in terms of distribution, quality, and modern techniques/articulation.

If you only focus on the top earners, everything else suffers in turn making the company suffer.