[name]

The lizard wave is just like the cull wave. Retail simply cannot support so much product in the same line. When stores are still choked with last years product and Hasbro slams three or four new waves in the same line out at once they simply cannot keep up and the distribution pipe becomes clogged for old product moving out for new.

Retail sells shelf space before they sell product. They cannot keep allotting more and more space just to fill one band or lines ability to make more product. Their is only so much space and throughput they can deal with.

The lizard wave was mostly passed up because at the time it was coming wearhouses where still shipping the last spider wave and that product needed to sell through before retail could worry about even more order on top of what it had in its system.
Distribution is better than ever before, but it’s now “too good” getting product to stores isn’t the problem, it’s the amount of product still stuck in retail systems not allowing for new product to make its way in replacement.