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Thread: Rise of the TMNT Event
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Old 08-03-2018, 08:49 AM   #27
diablogunner
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Join Date: Feb 2009
Location: Charleston, SC
Posts: 107
Quote:
Originally Posted by Tomax View Post
Wrong. Collectors are the backbone of the toy industry. collectors buy toys constantly versus a kid who has to depend on their parents to buy them something and thats maybe 2-3 times a month...plus collectibles are much more expensive then kid toys
If you ask any large company like Playmates, Hasbro, etc, they will tell you the #1 demographic is kids. That is why the most popular characters in a line get the multiple figure process(OP, Bumblebee, Snake Eyes, Duke...) The collector is important, but they don't keep the factories running and the people working. Look at the display space. In a 20ft section of a toy aisle set for STAR WARS, there are 12 pegs for MAINLINE figures, but 4 for Black Series. Same with Transformers. You had 12 pegs for Robots In Disguise when it was big and 1 for Masterpiece and only at Exclusive retailers. Trust me, the Masterpiece line is not targeted for kids, and there is no way a company like Target or Walmart is going to buy enough product at $60-$70 cost per piece to fill multiple facings. As a collector I wish it were that way, it would make my life easier, but that is not going to happen unless you are at a specialty shop or exclusive retailer.
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