Integration

hasbroherofan · 08-19-2018, 06:12 PM

Quote:

Originally Posted by hasbroherofan

Yeah I don't mean it to be rude but people are really overthinking it. The issue is not modern America not liking soldiers or supporting the troops. If that were the case Captain America would not be one of the most popular superheroes on the planet right now.

G.I. Joe has pretty consistently had trouble trying to win over newer audiences and is often regarded as an 80s relic. That's not really a political thing. The same can be said of quite a few toylines that were huge in the 80s but aren't as big nowadays. Remember the oughts attempts at relaunching Thundercats and He-Man? Yeah, those didn't really take either.

Upon second thought I think part of the reason there's a general downturn in G.I. Joe merchandise and why retailers might not think a 6" line is viable is there isn't any media to currently keep the brand in the mainstream.

Look at the similar 6" lines. Marvel Legends and DC Multiverse use iconic characters who have been around for decades, but more importantly, are greatly benefitted by the fact that they have a constant stream of movies and TV shows to drive consumer interest. Bandai's Dragon Stars line has the Dragon Ball franchise, which still airs on TV and has a stream of popular video games. The Power Rangers are still airing. Star Wars Black Series is well...Star Wars, one of the biggest mass media franchises on the planet. Other companies also put out figures in that scale from popular TV shows and video games like Halo, Destiny or The Walking Dead.

G.I. Joe? The last movie was 5 years ago and the last TV show was 7. There needs to be something to put the brand back in the public eye before Hasbro and the retailers commit to something like that. Has there been any update on another film? Last I heard were rumblings of a possible Transformers crossover. Getting a new TV show or movie out there would be a huge boon for the franchise right now. Man, I loved Resolute! With the 80s nostalgia in full swing they could easily put out a new show.

08-19-2018, 06:12 PM	#75
hasbroherofan Join Date: May 2014 Posts: 3,335	Quote: Originally Posted by hasbroherofan Yeah I don't mean it to be rude but people are really overthinking it. The issue is not modern America not liking soldiers or supporting the troops. If that were the case Captain America would not be one of the most popular superheroes on the planet right now. G.I. Joe has pretty consistently had trouble trying to win over newer audiences and is often regarded as an 80s relic. That's not really a political thing. The same can be said of quite a few toylines that were huge in the 80s but aren't as big nowadays. Remember the oughts attempts at relaunching Thundercats and He-Man? Yeah, those didn't really take either. Upon second thought I think part of the reason there's a general downturn in G.I. Joe merchandise and why retailers might not think a 6" line is viable is there isn't any media to currently keep the brand in the mainstream. Look at the similar 6" lines. Marvel Legends and DC Multiverse use iconic characters who have been around for decades, but more importantly, are greatly benefitted by the fact that they have a constant stream of movies and TV shows to drive consumer interest. Bandai's Dragon Stars line has the Dragon Ball franchise, which still airs on TV and has a stream of popular video games. The Power Rangers are still airing. Star Wars Black Series is well...Star Wars, one of the biggest mass media franchises on the planet. Other companies also put out figures in that scale from popular TV shows and video games like Halo, Destiny or The Walking Dead. G.I. Joe? The last movie was 5 years ago and the last TV show was 7. There needs to be something to put the brand back in the public eye before Hasbro and the retailers commit to something like that. Has there been any update on another film? Last I heard were rumblings of a possible Transformers crossover. Getting a new TV show or movie out there would be a huge boon for the franchise right now. Man, I loved Resolute! With the 80s nostalgia in full swing they could easily put out a new show. Last edited by hasbroherofan; 08-19-2018 at 06:21 PM..