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Thread: 6" GI Joe, why not?
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Old 08-19-2018, 07:49 PM   #81
Thor Laserpunch
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Join Date: Jan 2015
Location: Delaware
Posts: 2,114
Quote:
Originally Posted by Snowflakian View Post
Not your fault. That topic comes up every time GI Joe figures are discussed anywhere. I quoted your joke because it was easier than dissecting the seriously misinformed.

And those films actually extended the shelf-life. ROC toys sold relatively well, and Retaliation kept the toy line from being cancelled sooner. So the films aren't to blame at all. On the contrary. They let us get a few more waves out and some extra new toolings we wouldn't have gotten otherwise and some last vehicles. Otherwise retailers were ready to drop it but Hasbro was able to convince them to support that since it was a blockbuster movie.

Which from there led to the last TRU exclusive wave where TRU had to be convinced to get it to begin with. And it did sell relatively decently. But not enough for major retailers to pull it back in.

As much moaning as 'fans' do about those movies, they managed to give the toy line extra legs to last longer. If not for them, the brand would have died at shelves much much faster and we wouldn't have gotten any Renegades products either. Let alone some of the amazing TRU releases that came out of it because of ROC.
Gotcha. And you’re right, even the mindless drivel sustained several years worth of product on shelves, more than I remember since the early 90s. Commercially successful, but not by enough.
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