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Thread: 6" GI Joe, why not?
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Old 08-19-2018, 07:52 PM   #82
Snowflakian
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Quote:
Originally Posted by hasbroherofan View Post
Wonder if they could do some sort of animated revival on Netflix like Voltron. I really thought Resolute would make a kickass series and help bring back interest in the toys.
Media is definitely something needed, but not something like Resolute. Has to appeal to kids. Even Voltron doesn't use a "resolute" style edginess.

For wider product to move, a way to gain wider audience attention with a hit series is a good move and is normal marketing.

To sustain without a series, it has to appeal to "coolness" factor standalone. Blending both, (like what Voltron and others have done) and it could be highly profitable. The problem there is many 'fans' wanted direct military things, and that did end up killing the brand as a whole. Once you take the scifi elements out of GI Joe, and make it too much a replica of real world military, it's not sustainable at the higher cost margins. This is why Corps Elite survives. It maintains lower cost, but also ups the 'coolness' factor by mixing it up.

Same to how Retaliation did so well. It had wider material within it. Whether it was Alley Vipers or Cyber Ninjas. Along with the tweaked Snake Eyes with his body armor. It had a stronger appeal from coolness factor.

And you're right about Captain America. He also represents the ideal from moral center, which is why his character is so beloved. He's iconic to that kind of degree. Though many misinterpret that because of his flag drapery.


As for the MOTU relaunch in 2002, that actually did really well. It died because of CN and how the toyline was oversaturated with He-man figures and not many other characters. Mattel killed it by bad figure lineup choices, and CN cancelled it because of moving on to other shiny things. It could have been saved with the next season if Mattel would have fixed the toy line up issues sooner. The show was actually extremely well received too. That was back in the early days when CN was extremely fickle and rather mean to shows that weren't their own. In spite of that, it still lasted several seasons.

Thundercats on the other hand, died cause of Chima and poor marketing. Toy line actually did really well at first. But then the product didn't vary it up enough, and it attempted a TMNT pattern of keeping the characters on shelves and filtering in new. It was a good idea, but not enough new was making it to shelves fast enough. Then Chima came along which essentially caused T-Cats to get axed because they were too similar, and with Chima being Lego and the success of Ninjago, CN wanted to go with that hoping for that same Ninjago style of success. Which is also kind of funny, because one of the main people behind new T-Cats, was behind Chima and wanted both to succeed. Not one ending up killing the other. So that's an "oops."
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