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Thread: 6" GI Joe, why not?
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Old 08-21-2018, 11:51 PM   #90
hasbroherofan
Join Date: May 2014
Posts: 3,336
Quote:
Originally Posted by Snowflakian View Post
Media is definitely something needed, but not something like Resolute. Has to appeal to kids. Even Voltron doesn't use a "resolute" style edginess.

For wider product to move, a way to gain wider audience attention with a hit series is a good move and is normal marketing.

To sustain without a series, it has to appeal to "coolness" factor standalone. Blending both, (like what Voltron and others have done) and it could be highly profitable. The problem there is many 'fans' wanted direct military things, and that did end up killing the brand as a whole. Once you take the scifi elements out of GI Joe, and make it too much a replica of real world military, it's not sustainable at the higher cost margins. This is why Corps Elite survives. It maintains lower cost, but also ups the 'coolness' factor by mixing it up.

Same to how Retaliation did so well. It had wider material within it. Whether it was Alley Vipers or Cyber Ninjas. Along with the tweaked Snake Eyes with his body armor. It had a stronger appeal from coolness factor.
I think Renegades did a good job striking a balance between the military stuff and the more fantastic elements of the series. It's a shame it only got one season.
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