[hasbroherofan]

Quote:

Originally Posted by Snowflakian

Mattel actively has a harder time with 1:18th scale material, granted that's evolving, but they still need to fine tune their own practices to get the right balance first and prove to maintain market viability.

To the point, this was one of the reasons Mattel lost the DC license for "boys action figures". While DCIH was great for the retro pocket hero fad, it ended up not long term viable, and multiverse 4" faded out really fast as well. Jurassic World was the first line to have decent staying power in that regard on the scale. Mattel needs to re-fashion their approach and prove themselves first before pushing too far ahead with licenses, which is a good thing for them anyway as they need more self-owned properties to get their market back to holding without depending on solely Barbie and Hot Wheels to sustain themselves. You can see this pretty evident with their usage of Halo and how that's approached too.

Hasbro is still the best option for it right now. That and Hasbro & Marvel get along fantastic.

The problem is economics is all. Which is in the process of getting gradually fixed. And thanks to Jazwares, the scale is surging in popularity to the point Hasbro will want to look into it more to feed into that craze like how Thanos appeared in Fortenite.

The scale isn't forgotten, it's only on the back burner for right now to fix some other hiccups first.

But yeah, 6" is the collector market staple. It's not going anywhere right now, and if anything, is set to grow more still as wider licenses are being approached by various companies for 6" for the collector market.

Yup. I noticed even in Aquaman the all-ages line was mostly 6-inch as well. Great post.