[jpizzow]

This sounds like their answer to mass retail Hot Toys-esque figures. I think there is a pretty big market for something like this. They are trying to fill that void in the market of collectors who want Hot Toys, but cannot afford them, which is a lot of collectors. I would love to collect Hot Toys, but the $225-275 price point is just out of my range considering how many of them I would want to buy. At just an inch shorter than a Hot Toy Vader, but with "Hyperreal" design (whatever that may be) and at 1/3 of the price, I'm in. On top of that, since it's mass retail, it will be pretty easy to pick these up on sale or clearance for $40-60. When's the last time you saw a Hot Toy on clearance?