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Thread: Mattel at Toy Fair 2019
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Old 02-19-2019, 04:36 PM   #53
Snowflakian
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Quote:
Originally Posted by HunterKnight View Post
Of course they are! I follow stocks on a lot of toy companies. Mattel had it's biggest loss in 20 years last Friday. C level executives have liquidated their shares already: https://www.marketwatch.com/story/ma...Jh-Dtqwcmk7Yq8
Yup, but they'll bounce back after some restructuring and removing some issues.

That or will eventually be merged into another company.
So far, the only things performing well is Hot wheels, Barbie, Superhero girls, Jurassic World, and Mega Construx. DC main lines have been under performing lately as well. And they don't really have any prolific self-owned properties that are at market currently outside of She-Ra that's doing well but has no toyline, and Barbie material. With potentially Toy Story and some other Disney stuff lifting them up a little more too.

And a large chunk of that has been mismanagement in those other departments. Once those have been reconfigured, and they get back to highlighting and pushing some self-owned properties to regain their footing better again and some smart investments on lucrative big licenses, they'll get back on the hot wheels track they've been flinging themselves off of.

They need a bit of a shake up anyway. But this does mean that we are likely to see some better material coming out of them later as they build up to restore their company presence at market and in media.

That or "Has Mat" toys may actually become more than a gag.

That being said, that Batman figure is growing on me more and more as it's a really neat concept throwback to the original movie toy. For nostalgia's sake. I kind of want that now, and I don't normally buy DC multiverse 6" stuff as I'm not a 6" collector. (Though have been looking into it anyway for Spoiler, Robin, and Batgirl.)
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