[Phantomcrow]

I don't think he is. Like you said, BBTS will have them for like around 50$ each if someone just wants 1 of them. Super 7 have said since they are not Mattel they don't have the backing money that Matty does so when they make these figures they have to go with full sets to justify the production cost.
But it is a real easy choice , buy them or not. if the price is too high , then don't. I stopped the GI Joe Club because I could not justify the cost for a 3.75 inch figure being so high. With all the new tooling and everything, except Karg, but his tooling was part of the last series cost, I can justify the price for me at least.