[Rattrap Primal]

1). Don’t start off with minor characters right away
2). Have a Wave focus on one particular Team/ Title (Spider Man enemies/ allies/ supporting cast in one Wave, Avengers Related in another etc)
3). Start slow with vehicles/ playsets.....the old Bath Tub Fantiscar first then go for the newer models
4). Wait a year or so before alternate universe characters (Age of Apocalypse/ Age of X Man Characters, Old Man Logan, Renew Your Vows, many What If?)
5). Don’t remake the already released characters first......finish Teams then branch off
6). Didn’t be afraid to use the GI Joe 25th style articulated body types......even look at Boss Fight Studios’ offerings
7). Only release Marvel Zombies as a shared exclusive or even Convetion Exclusives