[Ash from Carolina]

After we got classic Fantastic Four figures as Walgreens exclusives I think that built up a lot of expectations that we'd get classic Fantastic Four villains to go with those figures. It seemed like Walgreens was going to start playing it safe by getting the most well known versions of the characters.

Plus some characters just have to be repeated as the hobby grows. Having all those huge movies have brought more people into the hobby so you can't expect those new fans to go searching auction sites and the dusty parts of their local collectables store. It's not like Hasbro gets a cut then so better to make a few changes to sell the character all over again.

Toss in that us collectors are suckers for improvements so you can sell us the same character all over again with just enough improvements over the last release.