[Joe Moore]

They said multiple times that Ghidorah would be a minimum $150 figure. It's a one use design that Target wasn't interested in. Hard to justify the tooling cost for something that's a hard sell to your largest retailer, and you probably won't be able to use again. You can watch the video, he's fairly candid about it.

It's a massive design that would be larger than a Queen Alien, which is in a fairly small box all things considered. The MonsterArts box is about 20" long. The box for the dio sets are long as well, but then depth is only a few inches, and retails for it is well under that $150 price point. MonsterArts has a larger distribution network in Japan. That thing will be in multiple retail stores there, and then get its own distribution via Bluefin.