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Thread: New Marvel Legends/6" Appreciation Thread
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Old 07-01-2019, 07:32 PM   #54138
Trivial Psychic
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Join Date: Jul 2013
Location: Tucson, AZ
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Quote:
Originally Posted by hasbroherofan View Post
I don't see why they would relinquish the license when they've still got Marvel movies in the works for the foreseeable future.
If you are referring to Hasbro relinquishing, they wouldn't have a choice. It's Disney's final call.

As for why they would, there is strong speculation that Hasbro bought Power Rangers while they could because it's a cash cow that could help supplant Star Wars and Marvel once the licenses retract back to Disney.

It is no secret that Disney wants to keep most everything in house (which would result in more say over product as well as better profit) and one has to look no further than the Disney Princess license (that used to be licensed to Mattel) to see the early signs of this on the toy front (in addition to the Fox absorption, Disney Streaming, etc.) Mattel used to have the licenses to most everything within that spectrum, and one by one those Disney Princess properties have been taken from Mattel and returned back to Disney's hands. There is even deeper speculation that when the Star Wars license expires, it will be picked up by Mattel or another smaller toy company, (which in the case of Mattel especially thanks to it's financial issues,) could end up being absorbed by Disney

This would instantly give Disney their own in-house toy manufacturing division, as well as the resources that come along with it, such as it's factories and an experienced labor force to allow for a quick turnover with minimal downtime and restructuring needed. And with Mattel relinquishing the majority of it's DC licenses back to Warner Brothers and McFarlane Toys, it might be the first pen stroke in what will eventually become the writing on the wall for them if those analysts are correct.

Last edited by Trivial Psychic; 07-01-2019 at 07:37 PM..
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