[webz]

I think the thing making GI Joe an almost toxic property right now, compared to Transformers or other 80's revivals, is that a LOT of GI Joes' revival in the 80's was due to the amazing and sometimes insane vehicles and accessories. I know as a kid I didn't care about a pilot figure, I cared about the f-14 tomcat. I didn't care about an Admiral, I cared about an aircraft carrier. GI Joe without Rattlers, SkyStrikers, Terror Domes, HISS, etc just isn't GI Joe in my book, and 1/12 scale vehicles really isn't an economically feasible product. MAYBE a HASLAB set of figures could be made, 4 joes & 4 cobra, but I just don't see them being a profitable main line. The movie tie-ins couldn't sell on clearance at Walmart, and the various box sets at TRU sat there for months. America's military has been largely tarnished by the world's media since the Iraq war, and kids don't fantasize about being a soldier, they want to be a super hero, so GI Joe/Action Force really doesn't have the global appeal it did during the Cold War.