Integration

Ninjinister · 08-21-2019, 11:32 PM

Quote:

Originally Posted by Villano

Not sure why everyone is blaming Sony for this impasse. Disney/Marvel was getting 5% of Sony's Spider-Man movies. Now, they want 50%. That's a huge jump. Of course, Sony's going to say "no".

But, negotiations are apparently still going on. One side asks for way too much, the other side says no, they go back and forth until they hit a percentage both sides can live with, and everything gets worked out in the end. Hopefully.

It wasn't even 5%. It was 5% of opening weekend (maybe day? I can't remember) sales. And Marvel brought 50% (not just 50%, mind you, 50% co-financing) to the table, but when you're negotiating for more, you always hit the highest you'll go right out the gate hoping they take it, but never expect it (same with negotiating for lower - always start the lowest you'll be willing to go). Unfortunately, according to Disney/Marvel, at least, Sony wasn't even willing to talk and just was like "It's 5% or you're out." And Marvel thought "well shit, if they're not even gonna play ball, we'll go home."

08-21-2019, 11:32 PM	#38551
Ninjinister Reverend Shinobi Join Date: Feb 2011 Location: Tacoma, WA Posts: 3,299	Quote: Originally Posted by Villano Not sure why everyone is blaming Sony for this impasse. Disney/Marvel was getting 5% of Sony's Spider-Man movies. Now, they want 50%. That's a huge jump. Of course, Sony's going to say "no". But, negotiations are apparently still going on. One side asks for way too much, the other side says no, they go back and forth until they hit a percentage both sides can live with, and everything gets worked out in the end. Hopefully. It wasn't even 5%. It was 5% of opening weekend (maybe day? I can't remember) sales. And Marvel brought 50% (not just 50%, mind you, 50% co-financing) to the table, but when you're negotiating for more, you always hit the highest you'll go right out the gate hoping they take it, but never expect it (same with negotiating for lower - always start the lowest you'll be willing to go). Unfortunately, according to Disney/Marvel, at least, Sony wasn't even willing to talk and just was like "It's 5% or you're out." And Marvel thought "well shit, if they're not even gonna play ball, we'll go home." __________________ My Want List (Updated July 17, 2018)