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Quote:

Originally Posted by Boy Blunder

Why do we keep speculating about Hasbro losing the license? Even if it expires in 2020, this isn't Mattel and DC we're talking about, here. Hasbro hasn't been mishandling the license like Mattel did. Constant new product, better distribution (by no means perfect, of course, but you're more likely to find new Legends in the wild than any new Multiverse toys), completing teams, offering a good mix of new and old characters... Hasbro's Marvel products have made both them and the Disney Overlords quite a decent profit, even in the times of declining action figure sales.

I really, really doubt there's not gonna be a renewal.

Exactly. Disney really doesn't have many options. The only two companies that are big enough to handle the logistics of the figures are Hasbro or Mattel, and Mattel hasn't knocked it out of the ballpark with boys action figures since He-Man in the 80's. Their average DC figures were 6's and 7's compared to Hasbro's average Marvels 8's and 9's, and at many stores, DC's were actually more expensive than Marvel. I do, however, highly recommend Marvel grow the girls' line of Marvel products through Mattel.