[firmpulse]

Quote:

Originally Posted by webz

GI Joe was basically built to compete with Star Wars toys, and as a brand, it's no where near Star Wars. Also, the numerous off brand lines might be "bad" but that's besides the point. The point is they exist and to casual buyers (parents & grandparents), are almost indistinguishable.
The GI Joe comics had their fandom, but honestly 80% of the fanbase is from the cartoon and toys. When the movies came out, there were thousands of posts about why CharacterX didn't look like the cartoon or why didn't they use plotX from episodeX for the movies. Show 100 people a picture of the characters Falcon or Zartan, and 98 would probably have no idea who they are.

From 1999 to 2017, Whatever was GI Joe branded was either on clearance at department stores or sitting under an inch of dust, shelf-warming, at Toys R Us. It wasn't moving. The movie toys were pulled from shelves and sent to discounters by the pallet, just to clear inventory. I know several hardcore GI Joe fans, who have ROOMS full of product, who aren't going to change scale. Again, this is only from my corner of the toy industry. Your corner it might be the most popular thing since sliced bread.

A small group of fans WOULD definitely buy 1/12 scale GI Joes, but fans don't make a line successful. Parents and grandparents buying for kids does. THAT'S where the majority of a toy line gets it's money. GI Joe would probably not do nearly as well from a made-to-order crowdfund model (like MOTUC). I really don't think they'd translate well in retail unless the line deviates tremendously from the 1980's premise. Realistic soldier toys aren't popular purchases by parents. Moms don't want their boys playing soldiers. Look at Fortnite toys. The shelfwarmers are the toys that look more like traditional soldiers. The fantasy figures sell out instantly. That's just where we are today. Comicbooks & fantasy sells. Soldiers don't. So to sell 1/12 GI Joes, they'd have to make them more like the Avengers than Seal Team Six.

Again, my opinion. Yours will vary. We'll see over the next few years whose is closer to what happens.

As with your previous comment this one completely over simplifies a complex brand, marketing strategy and sales tactic and is completely your opinion. An opinion which you are (and did) essentially throwing out as an incontrovertible fact. I was responding directly to your "million other military lines". Yet, you just pushed that response aside and did nothing to expand upon your previous statement.

I'll drop it. Mainly because this is the Marvel Legends Appreciation thread. In addition I don't think you're ever going to walk back an ignorant statement about a toy line that you seem to know very little (historically) about.