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Quote:

Originally Posted by SpasticPlastic

It could also be that stores are demanding exclusive figures to continue carrying his other releases. He talked about store exclusives in the Spawn Kickstarter comment section. This might just be an easy way to appease both the stores and people who can't get their hands on the other releases.

A lot of it is this. By having exclusives, doesn't matter the supply, it "forces" people to repeatedly drop into the store. A LOT of people will do their other shopping since they are at the store anyway. So regardless of whether you get the TMNT set from NECA or Axe Spawn, Target gets money for your purchase of bread, milk, diapers, or whatever else you bought because you didn't want to go to different stores. It happens enough to make it a calculated risk for exclusives. If they can get you in store once or twice a week for a few weeks before you find it, and you buy stuff on more than one trip, they do even better.

Selling the exclusives online help them if you buy other products as well, but retail studies have shown that people are more likely to meet whatever shipping criteria nets them free shipping and that's it. While in store, people are likely to buy more high margin product in store (candy bar, drink, several toys, etc) netting the store more money.