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Thread: What is it about the Star Trek Action figures??
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Old 07-03-2020, 06:28 AM   #1
Slackr
Join Date: May 2020
Posts: 48
I have been collecting since the early mid 70s.I had the original Mego Trek figures and have or had most of the follow up offerings since then. But what I see lately is the near total collapse of this license offering in spite of Trek having one of its stronger comeback in years(it seems to come in waves).
So being an outsider to the manufacturing side as I am just a collector, I am wondering what the heck has happened?. In my view it started back in the 90s with Playmates. They did a really nice job of putting a lot of Trek stuff on the shelves at different scales and had numbered items on several of them. But from what I have read, they had too much product out there and that buried the licence for them. The results are toys that for the most part have less value or equal value then their original price tags in today's secondary market.
I think this is the start of the tainting of the Trek brand.
Next came DST/Art Asylum, not sure what they were called when they started. They did a nice long line leaving fans to this day wanting more but they claim there is no or very little market to make it worth their while. They still offer a trickle of product the once offered.
Then Mezco got into the game and made some initial offerings that looked fantastic. They were going along nicely and gave us a glimpse of their upcoming figures,like McCoy and a Kirk variant. Then this line just disappeared without explanation.
Then flash forward to McFarlaine who boldly picked up the licence with the new CBS shows on TV. After much anticipation, two figures debuted and then.....nothing! Has this brand been tainted or cursed? Why would a toy manufacturer in today's day and age even start a line with a twenty year history of decline? Is the licence fee overpriced?
Excluded in my post are Q-master and Mego. The Qmax price point puts it out of this conversation. They have a nicely line but have shown their Wrath of Khan figures for over 4 years now and have not been able to get them to market. Mego has done a nice job with their line and playing upon the nostalgia purchase for guys like me. It worked. But again, I dont put them in the category of subject of this post.
So if you know more about this subject than I do or have your own theory, I would love for you to chime in.
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