[tlasjr]

It seems to be a common theme for a number of properties these days. Over valued licenses leading to over priced figures. I see the same thing with BSG and Buck Rogers.
With Trek I think you're also fighting "which Trek" syndrome. Do you do TOS. The movie series, TNG, The spinoff? If you do modern do you focus on Discovery, Picard. Lower Decks, online or the new one I cant recall the name of. You have 60 years of lore and a Fandom that all want to see their favorite.
I wonder if like Hiya with DC someone could focus on a sub license like ST Online to lower the cost of the licensing.