[Benn Roe]

You guys are both right to be skeptical of Target's motivation in all this. I still maintain that the whole reason the Targets and Walmarts of the world want exclusives is to wield scarcity as a weapon to get people in the door repeatedly. They don't want you to buy the exclusive, they just want you to be hungry for it, so you find yourself in their aisles, buying all your higher-margin needs from them instead of Jeff Bezos. And, again, I think street dates are great when they're enforced by the manufacturer and apply to a wide array of retailers. I think they're, at best, a minor frustration when neither of those things is true (as is the case with Target exclusives). I'm just positing that Target's increased focus on them recently is probably a symptom of Hasbro trying to help, in response to mass customer complaint. Rogue and Gambit were also limited to one per customer at preorder, which is further evidence Hasbro's throwing their weight around.